The infamous Willie Horton ad placed a nail in the coffin of Michael Dukakis’ 1988 presidential run.
Sign up for the Retro Report newsletter

In partnership with NBC

Willie Horton: Ads That Changed the Game

Produced by Matt Spolar

The ad went on to became a model for outside groups seeking to influence a campaign – the forerunner to the Swift Boat Veterans and today’s Super PACs. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.

More on the Story