The infamous Willie Horton ad placed a nail in the coffin of Michael Dukakis’ 1988 presidential run.

In partnership with NBC

Willie Horton: Political Ads That Changed the Game

Producer: Matthew Spolar
Editor: John MacGibbon
The ad went on to became a model for outside groups seeking to influence a campaign – the forerunner to the Swift Boat Veterans and today’s Super PACs. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.
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