The infamous Willie Horton ad placed a nail in the coffin of Michael Dukakis’ 1988 presidential run.

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Willie Horton: Political Ads That Shaped the Battle for the White House

The ad went on to became a model for outside groups seeking to influence a campaign – the forerunner to the Swift Boat Veterans and today’s Super PACs. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.

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