In 2007, long-shot Democratic candidate Mike Gravel released one of the strangest ads in political history.

In partnership with NBC

The Rock: Political Ads That Changed the Game

Producer: Matthew Spolar
Editor: John MacGibbon
“It was an unedited sequence of Gravel staring into the camera, turning, walking to the side of a small lake and throwing a rock into the water. The “Rock” ad prompted a storm of media coverage and went viral. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.