In 2007, long-shot Democratic candidate Mike Gravel released one of the strangest ads in political history.
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In partnership with NBC

The Rock: Ads That Changed the Game

Producer: Matt Spolar
Editor: John MacGibbon
“It was an unedited sequence of Gravel staring into the camera, turning, walking to the side of a small lake and throwing a rock into the water. The “Rock” ad prompted a storm of media coverage and went viral. This series of mini documentaries on ads that changed the political landscape was created in partnership with [NBC News](http://nbcnews.to/29zkdsF."
Part of the Image Makers Series
Image Makers

Image Makers

From Lyndon Johnson's “Daisy” to Hillary Clinton's “It's 3 am,” Image Makers goes behind the scenes of some of our most historically influential political ads with the people who made them. This series of mini docs was created by Matthew Spolar in collaboration with NBC News.

 

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