In the 2012 Republican primary, Herman Cain’s campaign produced an unusual video featuring Cain’s chief of staff, Mark Block, giving a pep talk while smoking a cigarette.
In partnership with NBC
Smoking Man: Political Ads That Changed the Game
Produced by Matt Spolar
From Lyndon Johnson's “Daisy” to Hillary Clinton's “It's 3 am,” Image Makers goes behind the scenes of some of our most historically influential political ads with the people who made them. This series of mini docs was created by Matthew Spolar in collaboration with NBC News.
More Like This
Prop 13: Mad As Hell
In 1978, voters passed Proposition 13, lowering taxes for millions of California homeowners. Decades later, what has it meant for California?
Willie Horton: Ads That Changed the Game
The infamous Willie Horton ad placed a nail in the coffin of Michael Dukakis' 1988 presidential run.
How Anti-Immigrant Sentiment Gave Birth to a New Democratic Party (1924): Conventional Wisdom
Immigration has been a defining issue in a campaign before, and the consequences transformed the Democratic Party.
The Outsider Republican (1964): Conventional Wisdom
Donald Trump's candidacy isn't the first time the Republican Party has been split by an outsider declaring war on the establishment elite.