In the 2012 Republican primary, Herman Cain’s campaign produced an unusual video featuring Cain’s chief of staff, Mark Block, giving a pep talk while smoking a cigarette.

In partnership with NBC

Smoking Man: Political Ads That Changed the Game

Producer: Matthew Spolar
Editor: John MacGibbon
The spot stands as a forerunner to anti-establishment mood that dominates today’s politics as well as the effectiveness of the fast, low-cost speed of communications today. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.