In the 2012 Republican primary, Herman Cain’s campaign produced an unusual video featuring Cain’s chief of staff, Mark Block, giving a pep talk while smoking a cigarette.
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In partnership with NBC

Smoking Man: Political Ads That Changed the Game

Producer: Matt Spolar
Editor: John MacGibbon
The spot stands as a forerunner to anti-establishment mood that dominates today’s politics as well as the effectiveness of the fast, low-cost speed of communications today. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.
Part of the Image Makers Series
Image Makers

Image Makers

From Lyndon Johnson's “Daisy” to Hillary Clinton's “It's 3 am,” Image Makers goes behind the scenes of some of our most historically influential political ads with the people who made them. This series of mini docs was created by Matthew Spolar in collaboration with NBC News.

 

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