When Prozac was introduced in 1988, the green-and-cream pill to treat depression launched a cultural revolution that continues to echo.
Sign up for the Retro Report newsletter

How Prozac Turned Depression Medication into a Cultural Phenomenon

It was called the “wonder drug that works wonder” and Prozac lived up to its billing. It provided a new way of treating depression, gained celebrity status, and eventually extended the promise of changing lives – whether you were depressed or not. It also ushered in a revolution in marketing that can be seen today in everything from Prilosec to Viagra.

Transcript

More on the Story

In ‘Ordinarily Well,’ Peter D. Kramer Goes to the Antidepressant Ramparts The New York Times
The Prozac Revolution & The Making of a Cultural Icon The Takeaway
Related Coverage
Selling Prozac as the Life-Enhancing Cure for Mental Woes The New York Times
How Prozac Conquered America New York Magazine
The Cultural Side Effects Of Prozac The Dish
How Prozac Became A Cultural Phenomenon Boston.com
New York Times on Drug Therapies for Depression Tribeca Therapies
Sunday History Channel: Retro Report on Prozac Mad in America
Prozac _News_ Psych Practice