Future “warm and fuzzy” ads can trace their lineage to this one. For his reelection campaign, Ronald Reagan employed a team of advertising all-stars, resulting in one of the most famous catchphrases in American politics.
In partnership with NBC
Morning in America: Political Ads That Changed the Game
Produced by Matt Spolar
From Lyndon Johnson's “Daisy” to Hillary Clinton's “It's 3 am,” Image Makers goes behind the scenes of some of our most historically influential political ads with the people who made them. This series of mini docs was created by Matthew Spolar in collaboration with NBC News.
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