Future “warm and fuzzy” ads can trace their lineage to this one. For his reelection campaign, Ronald Reagan employed a team of advertising all-stars, resulting in one of the most famous catchphrases in American politics.

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Morning in America: Political Ads That Shaped the Battle for the White House

Producer: Matthew Spolar
Editor: John MacGibbon

This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.

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TranscriptCollection: Political Ads That Shaped the Battle for the White House

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