After a string of critical losses in the 2008 Democratic primary, Hillary Clinton’s campaign put out a hard-hitting ad that questioned Barack Obama’s readiness for the White House.
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In partnership with NBC

It's 3:00 am: Political Ads That Changed the Game

Producer: Matt Spolar
Editor: John MacGibbon
The spot had echoes of Johnson’s 1964 “Daisy” ad but while Clinton did run off a string of wins in the primary following its release, it wasn’t enough to change the outcome of the race. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.
Part of the Image Makers Series
Image Makers

Image Makers

From Lyndon Johnson's “Daisy” to Hillary Clinton's “It's 3 am,” Image Makers goes behind the scenes of some of our most historically influential political ads with the people who made them. This series of mini docs was created by Matthew Spolar in collaboration with NBC News.

 

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