Perhaps the most famous political ad of all time, this early television spot ran on air just once, but generated enough media coverage to become a real factor in the 1964 presidential election.

Get our weekly newsletter
In partnership with NBC

Daisy: Political Ads That Shaped the Battle for the White House

Producer: Matthew Spolar
Editor: John MacGibbon

This series of mini documentaries about the iconic ads that changed the political landscape was created in partnership with NBC News.

Educators, check out this video’s accompanying lesson plan.

Sign up for our newsletter to receive resources related to this video.

Browse through dozens more lesson plans and videos here.

Transcript

More Like This

How Black Women Fought Racism and Sexism for the Right to Vote
Watch now
How Black Women Fought Racism and Sexism for the Right to Vote

African American women played a significant and sometimes overlooked role in the struggle to gain the vote.

Lessons from the 1976 Republican Convention: Why Ronald Reagan Lost the Nomination|
Watch now
Lessons from the 1976 Republican Convention: Why Ronald Reagan Lost the Nomination|

In 1976, Ronald Reagan found owning the soul of a party isn’t the same as taking home its nomination.

Impeached: How Presidents Handled it -- Trump vs. Clinton.
Watch now
Impeached: How Presidents Handled it -- Trump vs. Clinton.

How can a president continue to govern with an impeachment trial looming? President Clinton and President Trump adopted very different strategies.

Political Debates: What the Unforgettable Moments Reveal
Watch now
Political Debates: What the Unforgettable Moments Reveal

High-stakes debates put candidates in the hot seat. But are they helpful to voters?