Activating a Generation: From Live Aid to the Ice Bucket Challenge
- Sr. Producer:
- Bonnie Bertram
- Jonathan Gruber
- Associate Producer:
- Noah Madoff
In the summer of 1985, Bob Geldof staged a dual-venue rock concert called “Live Aid” that changed the face of charity fundraising. A glittering lineup of rock stars and celebrities raised millions to feed starving children in Ethiopia, and established a model that would eventually aid victims of everything from hurricanes to Third World debt. But thirty years later, the Ice Bucket Challenge has scrambled fundraising paradigms, and raised a pressing question: how to turn social media into meaningful philanthropy?
More Like This
Being in the Bubble
The curious origin of a political metaphor.
LSD: From 60s Counterculture to Doctor's Office
In the 1960s, mind-altering drugs like LSD helped fuel the counter-culture. Today, psychedelics are turning on a new generation – of scientists.
Bliss Point: How Food Companies Make Us Crave Their Products
How did food companies get us to crave their products? They discovered the "bliss point."
The Outrage Machine
In the digital age, where everyday people can suddenly become public enemy number one, how do we strike the balance between keeping free speech alive online and preventing a cyber mob from taking over?