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Activating a Generation

Thirty years after “Live Aid” changed the face of charity fundraising, clicktivism has taken center stage. If you share, re-tweet and like, are you making the world a better place?

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Activating a Generation

Produced by Bonnie Bertram and
Original Release
November 12, 2016

Thirty years after “Live Aid” changed the face of charity fundraising, clicktivism has taken center stage. If you share, re-tweet and like, are you making the world a better place?

In the summer of 1985, Bob Geldof staged a dual-venue rock concert called “Live Aid” that changed the face of charity fundraising. A glittering lineup of rock stars and celebrities raised millions to feed starving children in Ethiopia, and established a model that would eventually aid victims of everything from hurricanes to Third World debt. But thirty years later, the Ice Bucket Challenge has scrambled fundraising paradigms, and raised a pressing question: how to turn social media into meaningful philanthropy?

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