Activating a Generation: From Live Aid to the Ice Bucket Challenge
- Producers:
- Bonnie Bertram
In the summer of 1985, Bob Geldof staged a dual-venue rock concert called “Live Aid” that changed the face of charity fundraising. A glittering lineup of rock stars and celebrities raised millions to feed starving children in Ethiopia, and established a model that would eventually aid victims of everything from hurricanes to Third World debt. But thirty years later, the Ice Bucket Challenge has scrambled fundraising paradigms, and raised a pressing question: how to turn social media into meaningful philanthropy?
More Like This
Junot Díaz and the D&D Revolution
Why Pulitzer Prize-winning novelist Junot Díaz says playing Dungeons and Dragons was a revolution.
Bliss Point: How Food Companies Make Us Crave Their Products
How did food companies get us to crave their products? They discovered the "bliss point."
How Prozac Turned Depression Medication into a Cultural Phenomenon
When Prozac was introduced in 1988, the green-and-cream pill to treat depression launched a cultural revolution that continues to echo.
Is Multiple Personality Disorder Real? One Woman's Story
In the 1970s, the TV movie “Sybil” introduced much of the nation to multiple personality disorder and launched a controversy that continues to resonate.