A Trusted Pill Turned Deadly. How Tylenol Made a Comeback
Produced by Kit Roane Meral Agish
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR specialists scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol with cyanide. Savvy PR decisions are credited with saving the company. So why do today’s corporate leaders have so much trouble learning how to respond?
More Like This
The Doctor
The pediatric neurosurgeon who first identified shaken baby syndrome has a surprising take on the very syndrome he's credited with discovering.
The Long War on Cancer
Forty-two years ago when President Richard Nixon vowed to make curing cancer a national crusade, many anticipated quick results.
Rehab Rarely Works for Opioid Addicts. Could a Vaccine?
Overdose deaths are skyrocketing, forcing researchers to find new ways to think about and treat addiction.
Anorexia and Suicide: A Mother's Fight for Change
Kitty Westin shares the story of her daughter, Anna, who killed herself after struggling with anorexia for years.