A Trusted Pill Turned Deadly. How Tylenol Made a Comeback
- Producers:
- Kit R. Roane
- Meral Agish
- Editor:
- Sandrine Isambert
When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR specialists scramble to head off a crisis. That strategy gained a foothold in 1982, when a mysterious killer spiked Tylenol with cyanide. Savvy PR decisions are credited with saving the company. So why do today’s corporate leaders have so much trouble learning how to respond?
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