To launch its lunar landing project, NASA had to find ways to convince the American public that the costly, audacious pursuit was essential. One lasting result: Tang breakfast drink.
In partnership with American Experience
How NASA Sold Us a Trip to the Moon
NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts set foot on the moon on July 21, 1969. But soon after, Americans’ doubts returned.
This story was produced in partnership with PBS, American Experience, to coincide with “Chasing the Moon,” which reimagines the race to the moon for a new generation, upending much of the conventional mythology surrounding the effort. Premiering July 8th.
TranscriptMore Like This
American Samoa Dodged a Pandemic in 1918. Here’s What We Learned
Two territories, two wildly different outcomes as a pandemic terrorized the world.
Coronavirus Has a Playlist. Songs About Disease Go Way Back.
Coronavirus songwriting has gone as global as the pandemic itself, creating a new genre called pandemic pop. It’s a tradition with a long history.
Meatless Burgers Are on Trend. Eating to Save the World Has a Long History.
Plant-based meats may be high tech, but the ideas behind them have been around for decades.
Mini-doc
How Oscar Speeches Became So Political
Oscar night, long a showcase for Hollywood glamour, has also become a platform for film stars to pitch a rainbow of political causes.