To launch its lunar landing project, NASA had to find ways to convince the American public that the costly, audacious pursuit was essential. One lasting result: Tang breakfast drink.
In partnership with American Experience
How NASA Sold Us a Trip to the Moon
NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts set foot on the moon on July 21, 1969. But soon after, Americans’ doubts returned.
This story was produced in partnership with PBS, American Experience, to coincide with “Chasing the Moon,” which reimagines the race to the moon for a new generation, upending much of the conventional mythology surrounding the effort. Premiering July 8th.
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