Partner

NBC

Image from It's 3:00 am: Political Ads That Changed the Game
Video

It's 3:00 am: Political Ads That Changed the Game

After a string of critical losses in the 2008 Democratic primary, Hillary Clinton's campaign put out a hard-hitting ad that questioned Barack Obama's readiness for the White House.
Image from Morning in America: Political Ads That Changed the Game
Video

Morning in America: Political Ads That Changed the Game

Future "warm and fuzzy" ads can trace their lineage to this one. For his reelection campaign, Ronald Reagan employed a team of advertising all-stars, resulting in one of the most famous catchphrases in American politics.
Image from Willie Horton: Ads That Changed the Game
Video

Willie Horton: Ads That Changed the Game

The infamous Willie Horton ad placed a nail in the coffin of Michael Dukakis' 1988 presidential run.
Image from Smoking Man: Political Ads That Changed the Game
Video

Smoking Man: Political Ads That Changed the Game

In the 2012 Republican primary, Herman Cain's campaign produced an unusual video featuring Cain's chief of staff, Mark Block, giving a pep talk while smoking a cigarette.
Image from The Rock: Ads That Changed the Game
Video

The Rock: Ads That Changed the Game

In 2007, long-shot Democratic candidate Mike Gravel released one of the strangest ads in political history.
Image from Daisy: Political Ads That Changed the Game
Video

Daisy: Political Ads That Changed the Game

Perhaps the most famous political ad of all time, this early television spot ran on air just once, but generated enough media coverage to become a real factor in the 1964 presidential election.

More Partners

Scientific American

The New Yorker

The New York Times

Vox

Economic Hardship Reporting Project

STAT

American Experience

Pulitzer Center

TIME

Quartz

NPR

Huffington Post Highline

Politico

Frontline

Reveal (The Center For Investigative Reporting)

Mic

The Center For Public Integrity

The Guardian

Univision

Fork Films

Yahoo News